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Fireworks and barbecues may first come to mind when you picture the 4th of July, but there’s more than one way to celebrate Independence Day. Unbeknownst to many, this holiday is a major sales event for mattress companies.
Mattress companies like to host sales around major holidays, but summer holidays are limited. This puts a heightened emphasis on July 4th for sales events. In addition, most mattress companies roll out new models early in the summer. If sales are slow, they may use July 4th to help promote new models or to sell off the last of old models at low prices.
These promotions and discounts can be found both online and in-store; in fact, the competition between the two can lead to even bigger price breaks and opportunities to find huge values.
In most cases, 4th of July discounts extend beyond the actual holiday. This is especially true since most brick-and-mortar stores are closed on July 4th itself. This year, the 4th of July takes place on a Thursday, which means that many sales will be offered through the entire weekend.
The Very Best 4th of July Mattress Deals!
Buying a New Mattress: Online v. In-Store
The mattress industry has undergone a major transition in the last decade. Like many other retail industries, a growing percentage of mattress sales have moved online. Most e-commerce mattress sites offer free shipping, sleep trials, and easy returns to let customers test out mattresses risk free in their own homes before making a final decision.
Whether to buy online or in-store is a matter of personal preference. If you’re not sure which approach to take, the table below highlights the key benefits of both.
|Skip going to stores and search for products online in the comfort of your own home and on your own schedule.||There’s no replacement for actually touching a mattress, and you only have the opportunity to do so before buying if you visit a showroom.|
|Without a sales rep looking over your shoulder, online shopping is a low pressure environment where it’s easy to take your time making a decision.||If you want to compare multiple models in the moment, a brick-and-mortar store makes it quick and simple.|
|Plenty of resources exist to help you find the perfect mattress including customer reviews, third party analysis, and extensive information from mattress makers themselves.||Though they get a bad rap, sales reps can offer vital information and assist you in choosing the best bed for you.|
|Heavy competition keeps prices low year-round with even better deals during sales seasons.||It’s much easier to negotiate online and get a better price or other perks.|
|Comparison shopping is simple through compiling information or by using head-to-head reviews online.||The need to move inventory can encourage brick-and-mortar stores to offer steeper discounts and closeout sales.|
|You can test a mattress out in your home for months with no risk during a sleep trial.||Fewer number of in-store options to consider can prevent information overload and feeling overwhelmed.|
|Free shipping typically comes included within the U.S., and bed-in-a-box delivery makes setup a breeze.|
Finding a 4th of July Deal Online
If you’ve already done some research and know which mattresses you’re interested in, start looking for a deal by going straight to that brand’s website. Just by visiting the site you’re likely to encounter a coupon code or promotional price that’s listed either in a banner advertisement or in a pop-up window.
If there’s a coupon code, make sure to jot it down so that you can enter it when you go through checkout and enter payment details. If there’s no coupon code, double check that the final price in your cart reflects the discount.
When you aren’t able to find a discount on the mattress seller’s site, you can send them a message – either by e-mail or online chat – asking if they are offering any promotions.
Besides direct discounts, you can find coupons from review sites and other third party pages. Thanks to partnerships with mattress companies, these sources frequently have special discounts, and they offer useful product information to boot.
While brick-and-mortar stores are generally closed on the 4th of July, you can still shop online. Though deals likely will run all weekend, you can go ahead and buy your new bed if you’ve got a bit of downtime while waiting for fireworks.
A good thing to remember is to avoid thinking exclusively about price. Sure, a deal is great, but the most important thing is finding a mattress you love. Falling for a great deal that gets you a low price on a bad mattress won’t serve you well in the long-run. You’ll end up shelling out more to replace the mattress.
If all of this seems like a lot to work through, you can jump straight to our list of the best deals on mattresses for this 4th of July holiday.
How to Save In-Store on the 4th of July
Begin any search for a 4th of July in-store mattress deal by browsing local media: radio, TV, and newspapers. Just like grocery stores will distribute flyers with bargains for the barbecue, furniture stores, mattress stores, and department stores will often send out the details on their own sales.
In the days leading up to the holiday, check your mail and look for a glossy ad from local stores. These will normally be included with the weekly ads in the local newspaper as well. Shorter, less-detailed ads may be played on TV and radio, and if you know a store is having a sale, you can get more information from their website.
With any sale that’s going on, make sure to take note of which days the sale is running. While most will run Friday through Sunday, some may start on July 3rd.
If you can learn more about specific product discounts, take a few minutes to call other stores or search online to see if that’s actually the lowest price you can find. If you know lower prices are available elsewhere, try using that information to negotiate a better deal.
The important thing is not to lose sight of features beyond mattress price. Yes, you need to find a mattress that fits your budget, but don’t sacrifice your sleep for a great deal. Even a bargain basement price isn’t worth it if a mattress doesn’t support your spine or otherwise disrupts your sleep.