Tuft & Needle Pillow Review

Updated on December 10, 2019 While all product recommendations are chosen independently, we may receive compensation for purchases made through our site. Learn more about our affiliate program here.

Tuft & Needle was founded in 2012 by two software engineers who wanted to disrupt the mattress industry. Today, Tuft & Needle offers not just mattresses, but also bedding and pillows, all constructed with an eye for quality and a determination to never overcharge customers. The company has been built around providing superior customer service, and its 100-Night Sleep Trial allows customers to try pillows and mattresses risk-free.

The Tuft & Needle Pillow is available in one firmness option but is offered in Standard and King sizes. The core of the pillow is constructed of Tuft & Needle’s proprietary Adaptive® Foam, with a density and firmness that are designed to work for most sleepers. Both the pillow and cover are breathable, so they feel cool throughout the night. The Adaptive® Foam has been lab-tested to last 25 years and does not compress or degrade over time in the way that memory foam does.

To learn more about all of the features and benefits of this pillow, read on for our full review.

Tuft & Needle pillow featured

In-depth Tft & Needle Pillow Review

Tuft & Needle Pillow Construction and Firmness Options

Firmness OptionsLoftInterior MaterialsExterior Materials
One firmness option – Medium Soft5″T&N Adaptive® FoamWashable, breathable cover

How Does the Tuft & Needle Premium Perform?

Tuft & Needle Pillow

Tuft & Needle’s pillow is highly durable, especially when compared with other memory foam pillows. When Tuft & Needle tested its pillow against a memory foam model, the memory foam pillow lost 40 percent of its support over a simulated 10 years of use. The Tuft & Needle pillow is also backed by a 3-year limited warranty.

Firmness Options

Tuft & Needle describes the pillow as “soft yet supportive” and the “perfect balance of comfortable and supportive.” The foam used in this pillow has a density of 3 pounds per cubic foot, and the pillow is lab tested to last 25 years without its support degrading. Only one firmness is available.


Straight out of the box, this pillow does have a scent that some have compared to paint or cellophane. The cover is washable, but the pillow may need to be aired out for a few days before use, particularly if you’re sensitive to smells. Most reviewers found that the smell dissipated and wasn’t an issue after the pillow was aired out.

Ease of Use and Ease of Cleaning

This pillow’s cover is zippered for easy removal; it is washable and should be air-dried. The pillow itself cannot be washed, so if you anticipate that the pillow might get dirty, you may want to invest in a waterproof pillow cover.


This pillow weighs approximately 3.75 pounds, which is quite lightweight when compared to traditional memory foam pillows. This lightweight design makes it easy to shift the pillow around during the night if you wake up and need to find a more comfortable position. While the pillow is lighter weight, it still offers support and substance.


The Tuft & Needle pillow is designed to offer you comfortable support during the night. It is soft and easily conforms to the weight and shape of your head and neck.Sleepers who prefer firmer pillows may find this conforming feature to be too soft and to not offer enough support. Most will find this pillow ideal, comfortable, and relaxing.

Shape Retention

This pillow retains its shape much better than memory foam, down, or fiber pillows do. Whereas memory foam pillows degrade and compress over time, Tuft & Needle’s Adaptive® Foam is soft and plush yet holds its shape and is lab tested to last 25 years.

Temperature Neutrality

Tuft & Needle has designed this pillow to sleep cool so that you don’t need to flip it during the night. The cover and foam are both breathable, promoting airflow to help you sleep cool. Many reviewers have commented on the breathability and all-night cool feeling of this pillow.


Combining support with softness, this pillow is highly pliable but isn’t so soft that it compresses entirely during the night. The pillow is pliable enough so that your head comfortably sinks into it but you don’t feel buried into the pillow.

Our Verdict

Designed to combine support and comfort, the Tuft & Needle Pillow outperforms many memory foam, down, and fiber pillows. This highly durable pillow is soft and contours to the shape of your head, yet its 5 inch loft helps to maintain ideal spine alignment for comfort and quality sleep. Because the pillow itself and the cover are both breathable, they feel cool to the touch all night long, so you don’t have to flip the pillow even if you wake up during the night.

Sleepers who prefer very firm or very soft pillows may not find this pillow to be a great fit, but for most sleepers, the firmness and comfort are ideal. While this pillow does cost more than other models, its quality is evident. The pillow has been made here in the United States, and Tuft & Needle’s 3-year limited warranty is hard to beat. The pillow comes with a 100-Night Sleep Trial, and Tuft & Needle will offer a full refund and pay return shipping. With an offer like that, it’s worth it to try the pillow to see if it’s right for you.

  • Pillow blends support with soft comfort to help you relax and get quality sleep
  • More durable than memory foam pillows
  • Enjoy a 100-night risk-free trial to determine if the pillow is right for you
  • Breathable pillow and cover sleep cool all night long
  • Made in the USA and available in Standard and King sizes
  • The pillow will need to expand for a few days after being shipped
  • The pillow’s price point is greater than typical memory foam pillows
  • Some buyers find that this pillow lacks in support, but only one firmness option is available
  • The pillow can have an odor and may need to be aired out for a few days before use
  • The pillow itself cannot be washed, though its cover is washable

How Do Customers Rate the Tuft & Needle Pillow?

Please note that Tuft & Needle does not differentiate its reviews based on product. The rating listed in the first row of the following chart is for all reviews left on TuftandNeedle.com and not specific to the pillow.

TuftAndNeedle.com4.9/5 (1,826 reviews)
Amazon3.9/5 (257 reviews)
Google ShoppingN/A
Consumer ReportsN/A

What to Know Before You Buy the Tuft & Needle Pillow

When you’re looking for the right pillow for your sleeping habits and needs, the details matter. The following information about factors like the Tuft & Needle Pillow’s size, delivery, warranty, and suitability for different sleep styles can help you decide if it’s the right option for you.

Standard16″ x 25″5″$75
King16” x 25”5″$100

What Type of Sleeper is Well-Suited to a Tuft & Needle Pillow?

Side Sleepers: This pillow’s 5 inch loft and contouring design makes it a very good choice for most side sleepers. The loft provides plenty of support to keep your head and neck in a natural alignment, but this pillow is also soft enough so that you can sink into it a bit and feel comfortable. The cover is both soft and breathable, so even with your face pressed into the pillow, you’ll feel cool throughout the night.

Back Sleepers: With its combination of support and softness, this pillow pairs well with back sleepers. Its 5 inch loft offers ideal head and neck alignment for most back sleepers, which can help to prevent muscle cramping and can improve your overall comfort. The soft, breathable cover feels cool against the back of your neck and, while the pillow does contour to the shape of your head, it still offers enough support so that you don’t feel like you’re sinking in too much.

Stomach Sleepers: Because this pillow has a 5 inch loft and is supportive, stomach sleepers may find that it’s a bit too high and that it creates an unnatural angle in their necks. Whether the pillow works for stomach sleepers will partially depend on personal preference, though. Its soft and breathable cover feels cool to the touch all night long, which is ideal when sleeping on your stomach with much of your face against the pillow.

Under 130 lbs130-230 lbsAbove 230
Side SleepersVery GoodVery GoodGood
Back SleepersGoodVery GoodGood
Stomach SleepersFairFairPoor

Tuft & Needle Pillow Deals and Bundles

Tuft & Needle does not currently offer any pillow deals or bundles. Visit the company’s website often to check for deals.

Tuft & Needle Delivery, Trial, and Warranty Information

Delivery: Tuft & Needle does not currently offer any pillow deals or bundles. Visit the company’s website often to check for deals.

Returns: You’ll have a 100-Night Trial to determine if your pillow is right for you. If it’s not right, you can return it for a full refund by emailing [email protected] to request the return. Tuft & Needle will email you a FedEx label, and you can drop the box off at a FedEx store. You’ll receive a refund credited to your card within 5 to 10 business days after you mail back the pillow.

Sleep Trial: Tuft & Needle offers a 100-Night Trial on its pillows. If you decide that your pillow isn’t right for you, you can return it for a full refund and free return shipping. Requesting the return takes only an email, and you can drop the package at any FedEx drop-off site.Warranty: Tuft & Needle’s 3-year limited warranty on pillows covers manufacturing defects and physical flaws in the foam. Issues such as stitching unraveling, foam that splits or cracks under normal use, or foam indentations over ½ an inch that remain in your pillow are covered under this warranty. You can email [email protected]. Please include photos of the pillow’s tag and of the problem.

Company Information

Customer Service: Great customer service is central to the Tuft & Needle brand. Customers can enjoy a 100-night pillow trial, and the company offers free shipping and free returns.

Reputation: Tuft & Needle was founded with a mission of changing the sleep industry by offering quality materials at honest products, paired with excellent customer service. Today, the company offers a variety of products including mattresses, pillows, and bedding at affordable prices, backed by the phrase, “We charge what we need, not what we can™.”

BBB Rating: Tuft & Needle has an A+ Better Business Bureau rating. The company has a 5-star review average based on 143 customer reviews on the BBB site.

Years in Business: The company launched in 2012 when two software engineers set out to see if there would be interest in buying mattresses online. In 2018, Tuft & Needle merged with Serta Simmons Bedding.

Physical Stores: Tuft & Needle has four retail stores: 350 N Gilbert Road, Suite 104, Gilbert, AZ 85233; 2730 N Scottsdale Road, Scottsdale, AZ 85257; 2030 1st Ave., Suite 100, Seattle, WA 98121; and 4411 W 119th Street, Space A-113, Leawood, KS 66209

Contact Information: [email protected], 877-842-2586, TuftandNeedle.com